In fact, when researching the recyclability of the can itself, I was greeted with some text just below the barcode which instructed me to “recycle or die”. Does it really murder your thirst? Review incoming… 💦💀 #sustainability #plasticfree #review #liquiddeath #deathtoplastic #fy #fyp #water #health ♬ Creepy Violins – Apollo Nove
#LIQUID DEATH SPARKLING WATER ALCOHOL CONTENT CRACK#
Your future-self will thank you.įun fact, Liquid Death was originally marketed at the straight-edge crowd, the punk-rock loving subculture that generally refrains from alcohol crack team of water guzzlers just put Death beverages to the test. Except, unlike those, you’re actually hydrating yourself throughout the night, instead of dehydrating with each drink. Well, Liquid Death is an alternative that comes in a package which does not look out of place next to other beer cans and pre-mixed alcoholic drinks. Could be that you are the designated driver, or just want to take a pass on the beer tonight. With 0% juice and only 3g of sugar, Liquid Death makes for a great choice for those looking to cut down (or cut out) sugary soft drinks or modern-day, artificially sweetened juices.Īnother use could be for those who are seeking to avoid alcohol consumption. Each can contains only 20 calories, and that’s the whole 500ml (16.9 Fl Oz.) can as a single serving too, none of this ‘5 serves per can stuff’. Firstly, there’s the obvious health factor to consider. However, there are two other uses that might be overlooked here. An infinitely recyclable aluminium can, packaged in a recyclable carboard box. Because, why not?įrom a sustainability perspective, it’s easy to make a case for Liquid Death as an alternative to plastic bottled water. The company has also just released a new ‘Convicted Melon’ ice tea, with ads depicting on off-their-rocker grandmas getting up to no good. And of course, celebrity endorsements aplenty.Pleas from demons not to let Earth’s plastic pollution hurt the underworld.Faux waterboarding a marketing executive to show the destructive power of water.
Kid-friendly plush dolls which show the impact of plastic pollution on marine animals.Let’s quickly recap their creative playbook. More than just words, the company also takes action, with 10% of the profits from each can sold going to fund sustainability initiatives, including 5 Gyres and the Thirst Project.
It’s a cornerstone that the company was built on, with messaging all over their products and website that promotes the recyclability of their wares. Watching one of the company’s hilarious and impactful adverts is like experiencing a marketing fever dream, one where sustainability is a main plot point. Liquid Death is rebellious, audacious, and in-your-face. Only, this isn’t your normal water brand. Thus, the brand was born, and with it a stylish way to consume water (that wasn’t in a plastic bottle). Drawing inspiration from watching skaters guzzle Monster Energy during tours, Mike, a graphic designer, wanted to offer a healthier, more sustainable solution to our daily hydration needs. What is Liquid Death?įounded by Mike Cessario in 2019, Liquid Death is a company that makes canned-water, sourced and produced in the Austrian Alps. We reviewed five of their finest beverages to see what all the fuss is about.
The convention-breaking company is on a mission to kill plastic pollution and slay thirsts the world over.
Liquid Death are makers of canned water, with a difference.
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